THIS WATCH WILL BE A UNIQUE PIECE. AS UNIQUE AS THE MASTERPIECE THAT INSPIRED IT

This is the story of an auction. Or rather, it is the history of the auction of a watch that does not yet exist. It will all start with a tour of the Louvre to choose the work of art that will later be reproduced on the face of this watch . Then it will also be possible to choose the material of the box, available in platinum, rose gold or white gold, as well as engraving the background and selecting the bracelet from a multiple variety of materials and colors. The end result will be a unique and unrepeatable Vacheron Constantin and MUST went to talk to the Genevan brand Style and Tradition Director, Christian Selmoni , to better understand how everything will happen …

This is the story of an auction. Or rather, it is the history of the auction of a watch that does not yet exist. It will all start with a tour of the Louvre to choose the work of art that will later be reproduced on the face of this watch . Then it will also be possible to choose the material of the box, available in platinum, rose gold or white gold, as well as engraving the background and selecting the bracelet from a multiple variety of materials and colors. The end result will be a unique and unrepeatable Vacheron Constantin and MUST went to talk to the Genevan brand Style and Tradition Director, Christian Selmoni , to better understand how everything will happen …

Example of miniature enamel that reproduces the work Os amores de Páris e Helena, by Jacques-Louis David, preserved at the Louvre Museum.
Example of miniature enamel that reproduces the work Os amores de Páris e Helena, by Jacques-Louis David, preserved at the Louvre Museum.
Display inspired by the work of Veronese Youth and old age (Saturn), designed for the exhibition Homo Faber in Venice (Italy).
Display inspired by the work of Veronese Youth and old age (Saturn), designed for the exhibition Homo Faber in Venice (Italy).

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It is a partnership inserted in an initiative “to help a new area dedicated to the cultural and artistic education of the Louvre”, he explains to us, “an auction of an imminent social nature”, in which all the proceeds will be delivered to the museum. It will be attended by several “great museums and even artists”, and Vacheron Constantin “will be the only watchmaking house present”. The auction is called Bid for the Louvre and will take place online, between December 1st and 15th, organized by Christie’s.

Vacheron Constantin Métiers d’Art – Chagall & l’Opéra de Paris, watch «Homage to the main composers». Miniature dial that reproduces a detail of the ceiling of the Opéra Garnier de Paris, painted by Marc Chagall in 1964.
Vacheron Constantin Métiers d’Art – Chagall & l’Opéra de Paris, watch «Homage to the main composers». Miniature dial that reproduces a detail of the ceiling of the Opéra Garnier de Paris, painted by Marc Chagall in 1964.
Gray painted enamel dial on the Vacheron Constantin Métiers d’Art watch, Homage to the art of dance, which reproduces works by Edgar Degas.
Gray painted enamel dial on the Vacheron Constantin Métiers d’Art watch, Homage to the art of dance, which reproduces works by Edgar Degas.
The originality here is that the watch that is going to be auctioned is a concept and not the watch itself. That is, people will bid on the possibility of participating in the execution of the piece they buy. “The winner will be invited to participate in all the initial stages of the process , namely in the design and its transposition to the display”, for which he will have the support of the master craftsmen of Vacheron Constantin (VC) and the Louvre himself.

Example of the creation that can be made in gray painted enamel, inspired by the sculpture by Guillaume Coustou “Cavalo e seu tamer”, called Cavalo de Marly.
Example of the creation that can be made in gray painted enamel, inspired by the sculpture by Guillaume Coustou “Cavalo e seu tamer”, called Cavalo de Marly.
The Three Graces, goddesses of flora and beauty, companions of the god Apollo / 2nd century AD Heads restored in 1609 by sculptor Nicolas Cordier Discovered on Mount Caelius in Rome (Italy)
The Three Graces, goddesses of flora and beauty, companions of the god Apollo / 2nd century AD Heads restored in 1609 by sculptor Nicolas Cordier Discovered on Mount Caelius in Rome (Italy)
The adventure will start in Paris, during a private visit to the Museum accompanied by its best specialist, “to choose the work that will be reproduced on the dial, selected from the paintings and sculptures conserved in the Museum . Considering the phenomenal richness of this collection, we decided to select paintings, drawings and sculptures.The possibilities are limitless, with one exception: the Mona Lisa by Leonardo da Vinci Possibly the most famous painting in the world and with very limited image reproduction rights, which explains its exclusion. ”

Self-portrait with your daughter, by Elisabeth Vigée le Brun
Self-portrait with your daughter, by Elisabeth Vigée le Brun
A masterpiece on the dial

This is followed by a visit to the Les Cabinotiers studio in Geneva, to meet the master watchmakers and the enameling and engraving artisans who will work on the drawing. This is where VC develops its most exclusive pieces – including the most complicated watch in the world – and it is here that the winner will be involved in the creation process and in the various customization options.

“We decided to choose enamelling, more precisely two very old enamelling techniques , miniature enamel and painted gray, for allowing a faithful reproduction of painting, drawing and sculpture . But the customer will still have the possibility to choose another metier d’art, recording something on the bottom of the clock. “

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